Business Intelligence

Our experienced Data Mining specialists provide market insight with practical and useable conclusions using proprietary analytical tools developed by Macrosoft Inc. Currently our Data Mining expertise is being used by a leading telecom company for the purpose of keeping track of market trends by their corporate Marketing Department. This is a web based OLAP tool that is proprietary to us. Our Data Mining services provide this global company with the ability to predict worldwide purchase patterns. We also provide CRM solutions for building a database of its customers. It describes relationships in sufficient detail so that management/sales people can access the information to match customer needs with product plans and offerings. It is also used to remind customers of service requirements, check payment histories and so on.

What is Data Mining?

Data Mining is the process by which large data accumulated from business transactions be sifted to identify patterns that throws light on the customer's behaviour. The detection of trends and associations in the transaction data can give vital clues regarding the customer base. Data mining discovers the meaningful patterns and relationships in data, separating signals from noise and provides decision-making information for the future.

Patterns revealed through data mining:

• Customer usage trends.
• Identifying customers with similar behavior patterns.
• Reveal hidden shifts in customer preferences.
• Customer churn and attrition rates.
• Customer purchasing habits in relation to time.
• Associated buying habits.
• Market Basket Analysis.
• Growth potential of customers including lifetime value, share of wallet and industry specific benchmarks.
• The ability to overlay and consolidate customer segments.
• Behavioural, demographic and attitude based segmentation of customers.
• Identification of niche segments.

Macrosoft India Advantage

Our proprietary analytical models use the best of breed from statistics, artificial intelligence and decision science to provide your business with unique data mining solutions. Our Data Mining Team can:

• Enable enterprises to extract, aggregate, process and deliver valuable information hidden in their transaction databases.
• Identify customer attrition and migration patterns much before they actually occur so that advance remedial action can be taken.
• Identify clusters of customers with the highest revenue generation source.
• Help apportion the limited marketing resources to clear-cut customer segments with highest ROI.
• Improve merchandising and pricing strategy with precise customer segment identification
• Optimize advertising campaigns by increasing awareness of:
• Key customer segments
• Customer growth potential
• Drivers of customer attrition and migration
• Collective marketing actions that are feasible within the existing infrastructure
• Key ROI metrics needed to monitor success of marketing strategy and tactics
• Ongoing marketing campaigns and new trends
• Provide sequence or path analysis, which involves looking for patterns where one event leads to a later event
• Undertake clustering analysis, thus enabling businesses to find and visually document groups of facts not previously known.
• Forecast and discover patterns in data that can lead to reasonable predictions about the future.

Organizational benefits

• Decision support for marketing managers, logistics managers and production managers.
• Marketing Managers can derive strategies to design more effective advertising campaigns for their products
• Logistics Managers can recognize associative relationships between products and plan shipping accordingly.
• Profit Centers can plan store layout to maximize associative purchase by customers.
• Comprehensive understanding of shifting trends and preferences of customer base.
• A much improved Customer Relationship Management process that results in a firm bond of the consumer with the brand and optimizing customer “experience”.